FROM: NATIONAL MARINE MANUFACTURERS ASSOCIATION
231 South LaSalle Street, Suite 2050
Chicago, IL 60604
FOR IMMEDIATE RELEASE
Marine Industry Announces Leaders in Customer
Satisfaction with 2010 CSI Awards
Boat, engine manufacturer CSI award recipients to be honored during IBEX
CHICAGO – August 30, 2010– For the seventh consecutive year, the National Marine Manufacturers Association (NMMA) recognized Edgewater Power Boats as a recipient of the 2010 Marine Industry CSI Award for the period from April 2009 through March 2010. A total of 44 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2009 and March 31, 2010. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 40,000 consumers.
It’s important to be able to recognize boat and engine manufacturers that have maintained a focus on customer satisfaction as it’s the cornerstone of our industry’s future,” notes Terry Leitz, NMMA’s director of CSI programs. “CSI Award recipients make a commitment to improve the customer experience thereby reinforcing not only their own reputation for quality but for the industry as a whole.”