Contact: Peter Orlando
EdgeWater Power Boats, LLC
FOR IMMEDIATE RELEASE
EdgeWater Boats Recipient of Three Marketing Awards
Recognized for its Outstanding Website and Social Media Campaign
FEBRUARY 29, 2012 – EDGEWATER, FL – EdgeWater Power Boats, a manufacturer of premium hand-crafted boats for cruising, diving, fishing and skiing, was recently honored with a Gold ADDY Award and a coveted Judge’s Choice Award from the American Advertising Federation of Daytona Beach for its website and design.
ADDY Award Judge Glenn Taylor said, “This website www.ewboats.com has everything you want in a vibrant, online presence. The crisp video and photo content offer great support to the clean navigation and interesting interactivity. This website is truly the ‘hub of marketing’ for EdgeWater Power Boats. A great job all around!”
In addition to this recognition by the advertising community, EdgeWater also was recently honored with a Neptune Award for Best Social Media Campaign – a new and highly competitive category – from the National Marine Marketers Association. The association announced its Neptune Awards for Marketing Excellence during its luncheon with Boating Writers International in the Bahia Mar Resort at the Fort Lauderdale International Boat Show last fall.
EdgeWater’s Facebook and Twitter campaign was managed by Zgraph, Inc., a website development and online marketing firm based in Daytona Beach, which also designed the company’s website.
“We are very flattered by these industry awards. They represent a lot of hard work by Zgraph executing our strategic vision for our website and social media,” said Peter Orlando, EdgeWater Sales and Marketing Manager.
“Some companies take social media for granted, but strategic planning, well-crafted posts and creative promotions can make all the difference for a brand,” said Bill Zachary, president of Zgraph. “We’re proud of our team and we’re thrilled to work with a proactive client like EdgeWater Power Boats.”
About EdgeWater Boats: Known as a premier builder of family-oriented center console, express and crossover models, EdgeWater is located in a 72,000-square foot, state-of-the-art facility on Florida’s Atlantic Coast that produces a limited number of uniquely hand-crafted recreational boats each year. Additionally, EdgeWater’s commercial division develops and builds specialized high-performance vessels for military and law enforcement applications. EdgeWater is a North Technology Group Company. For more information, visit www.ewboats.com